You can make an email reporting dashboard by following easy steps. An email reporting dashboard lets you see how your email marketing is doing. You can look at all your important email data in one spot. This helps you know what works and what you should fix. FineReport by FanRuan gives you a simple way to make your dashboard and reports. Beginners think this is easy and helpful because you do not need special skills.
| Benefit | Description |
|---|---|
| Better resource allocation | You notice patterns in email campaigns and use your money and team better. |
| Higher-performing campaigns | You set goals and change your email plans for better results. |
| Understanding audience behavior | You find out how different groups react to your email, so you can make your campaigns fit them. |
A step by step guide helps you feel sure about building a dashboard that makes your email marketing smarter and better.

Before you make your email reporting dashboard, think about what you want to learn. Ask yourself what questions you want the dashboard to answer. Do you want to know how many people open your emails? Maybe you want to see which messages get the most clicks. Setting clear goals makes your dashboard more helpful.
You also need to know who will use the dashboard. Some people want to see results fast. Others want more details. For example, a marketing manager may want to see how the whole campaign is doing. A team member might want to know which links get clicked the most. When you know your audience, you can make the dashboard work for them.
| Metric/Consideration | Description |
|---|---|
| Open rate | Tells you how many people opened your email. |
| Click-through rate | Shows what percent of people clicked a link. |
| Conversion rate | Tracks how many people did what you wanted after clicking. |
| Unsubscribe rate | Counts people who left your list, so you know if your content fits. |
| Performance by segment | Lets you see how different groups react to your emails. |
Pick the best numbers to track for your email reporting. Start with a few important ones that match your goals. FineReport lets you pick and show these numbers in your dashboard. You can use its drag-and-drop tools to add charts and tables that make your data easy to see.
Here are some important numbers to look at for your email reporting:
| Metric | Definition | Good Benchmark |
|---|---|---|
| Open Rate | Shows what percent of emails were opened. | ~35% |
| Click to Open Rate (CTOR) | Shows what percent of opens led to clicks. | 6-17% |
| Click-Through Rate (CTR) | Shows what percent of people clicked a link after opening. | ~2.62% |
| Conversion Rate | Shows what percent of people did what you wanted. | 2-5% |
| Bounce Rate | Shows what percent of emails did not get delivered. | <2% |
| Unsubscribe Rate | Shows what percent of people left your list. | <0.5% |
| Email Deliverability | Shows what percent of emails went to inboxes. | 81-85% |
| Subscriber Growth Rate | Shows how many new people joined your list. | Varies |
| Email ROI | Shows how much money you make from email marketing. | $36 for every $1 spent |
When you pick the right numbers, your dashboard helps you see patterns and make your email reporting better. Check your dashboard often and change your numbers if your goals change. This helps you always get the best ideas from your email data.
If you want to make an email reporting dashboard, you need a tool that is easy to use. FineReport by FanRuan lets you create, look at, and share your email data without needing to code. You can use the drag-and-drop designer to build dashboards that show your email results right away. FineReport works with many data sources, so you can add email data from different places. You can also set up automatic email reports. This saves time and keeps your team up to date.
FineReport helps you watch important email numbers like open rates, click rates, and conversions. You can see all your email campaign results in one spot. This helps you find patterns and make your email plans better. Many companies use FineReport because it is trusted and works for small or big teams.
There are many tools you can pick for your email reporting dashboard. Some popular ones are FineReport, Google Data Studio, and Microsoft Power BI. Each tool has its own good points.
| Tool | Ease of Use | Integration with Email Data | Automation | Mobile Access |
|---|---|---|---|---|
| FineReport | Very easy | Connects to many sources | Yes | Yes |
| Google Data Studio | Easy | Needs manual setup | Limited | Yes |
| Microsoft Power BI | Moderate | Good, but setup needed | Yes | Yes |
FineReport is special because you can start making your email dashboard fast. You do not need special lessons. The tool connects to your email data with just a few clicks. You can also set up email reports to send by themselves. This means you spend less time doing things by hand and more time making your email campaigns better.
If you want a tool that is simple and gives you strong email reporting, FineReport is a good pick.
You have to add your email data to your dashboard. FineReport makes this simple for you. You can link FineReport to many email marketing platforms like Mailchimp, SendGrid, or Outlook. This lets you see all your email information in one spot. You do not need to jump between different tools to check your results.
FineReport gives you a few ways to connect your email data. You can use built-in connectors for popular email services. You can also use Excel files or CSV exports from your email platform. If you keep your email results in a database, FineReport can connect to that too. This makes it easy to collect all your email numbers without extra steps.
Once you connect your email platform, you need to bring in your data. FineReport lets you do this with just a few easy steps:
You can also set up regular imports. This means your email dashboard always has the newest numbers. If you use more than one email platform, do these steps for each one. FineReport helps you keep all your email data neat and ready for reports.
You can start making your email dashboard with FineReport’s drag-and-drop tool. This tool lets you move charts, tables, and scorecards around fast. You pick what you want to show and where it goes. You can make a dashboard that works for you. FineReport gives you different layout choices like card-style, tiled, or full-screen. You can put your email metrics in order so they are simple to read. You can add more pages to your dashboard, like slides in a slideshow. This helps you show different parts of your email campaigns.
You can make your email dashboard better by adding visuals. FineReport lets you use tables, charts, and scorecards to show your results. You can show open rates, click rates, and unsubscribe rates with overview charts. You can use an email funnel to see how emails go from sent to opened to clicked. Trend charts help you see when your audience is most active. You can add link visuals to see which links get the most clicks. Geographic and device charts show where your subscribers live and what devices they use. These visuals help you learn more about your email campaigns.
| Visualization Type | Metric Displayed | Benefit |
|---|---|---|
| Scorecards | Opens, Clicks, Unsubscribes | Quick look at important email numbers |
| Performance Overview Chart | Open rate, Click rate | See trends and campaign health |
| Funnel Chart | Sent → Opened → Clicked | Find where people stop in the email path |
| Trend Visualization | Engagement over time | Find the best days to send emails |
| Link Performance Table | Top links | Make your email content better |
You can change your email dashboard to match your brand. FineReport lets you pick themes and change backgrounds, cell styles, and chart colors. You can use the same parts again and change their size and color. You can line up dashboard pieces for a neat look. FineReport makes your dashboard fit different devices, so your email data looks good everywhere. You can make your dashboard special and simple to use.
You can use your email reporting dashboard to understand how your email campaigns perform. Start by looking at the main numbers in your dashboard. These numbers help you see if your emails reach your goals. FineReport makes it easy to view your email performance report with clear tables and charts.
Here is a simple way to read your dashboard:
| Metric | Formula | Benchmark/Best Practice |
|---|---|---|
| Open Rate | (Total Emails Opened / Total Recipients – Emails Bounced) x 100 | 20-30% |
| Click Rate | (Number of Unique Link Clicks / Number of Emails Delivered) x 100 | 5-8% |
| Conversion Rate | (Total Conversions / Total Recipients) x 100 | Use A/B testing |
| Unsubscribe Rate | (Number of Unsubscribes / Total Emails Delivered) x 100 | 0.2% |
| Bounce Rate | (Number of Bounces / Total Emails Sent) x 100 | Clean list often |
| Delivery Rate | (Total Emails Sent / Number of Emails Delivered) x 100 | Above 95% |
You can use these numbers to make your email campaigns better. FineReport helps you see all your email data in one place, so you can make smart choices.
You need to share your email performance report with your team and managers. FineReport gives you many ways to do this. You can send your report by email, export it as a PDF, or share a link to the dashboard. You can set up scheduled tasks so your report goes out at the same time every week or month. This keeps everyone updated without extra work.
Here is how you can share your report:
You can also control who sees each report. FineReport lets you set permissions so only the right people view your email data. This keeps your information safe and organized.
When you use FineReport, you make sharing and understanding your email performance report simple. Your team stays informed, and you can focus on improving your email campaigns.
Automating your email marketing reporting helps you save time. You can keep track of your campaigns without doing extra work. FineReport has tools to schedule reports and send automatic email notifications. This means you always get the newest email data. You can share it with your team right away.
FineReport lets you schedule your email reports. You can pick when and how often to send them. You do not need to remember to send reports yourself. FineReport does it for you.
Here are some main benefits of scheduling your email reports:
Setting up automated email notifications in FineReport is easy. You can make sure your team gets updates as soon as new email data is ready. Follow these steps to set up notifications:
When you automate your email reporting, you can track your campaigns faster and more accurately. Automation can cut your campaign production time by up to 40%. This means you spend less time on manual tasks and more time planning your next email campaign.
Now you know how to make an email reporting dashboard step by step. FineReport by FanRuan helps you build, change, and share your email dashboard easily. You can watch every email campaign, find patterns, and make smart choices. A dashboard lets you see your data right away, keeps all your numbers in one place, and helps you spot problems early.
| Contribution to Improvement | Description |
|---|---|
| Real-time visibility | Lets you see campaign numbers right away, so you can make changes fast. |
| Centralized data access | Puts all your numbers together, making it simple to check and decide what to do. |
| Early issue detection | Finds small drops in performance before they get worse, so you can fix things quickly. |
You can keep making your email results better by looking at your dashboard often. If you want to learn more about making an email dashboard with FineReport, there are many tools to help you:
| Resource Type | Description |
|---|---|
| FineReport Help Document | A step-by-step guide for making dashboards and reports with FineReport’s designer toolbar. |
| Training and Learning Paths | Links to lessons and learning paths for beginners to get better at using FineReport. |
| Mobile App | A simple mobile app that helps you make dashboards and reports. |
Start making your email dashboard now and see how much better your email marketing can get.

The Author
Lewis Chou
Senior Data Analyst at FanRuan
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