KPI Examples Glossary

Activation Rate

Understand activation rate's role in business growth and user engagement. Learn how to calculate it, improve strategies, and overcome common challenges.

Audience Demographics

Understand audience demographics to enhance marketing strategies, boost engagement, and tailor products. Stay competitive with regular demographic analysis.

Average Transaction Value

Understand Average Transaction Value (ATV) and its impact on ROI, product strategies, and pricing. Learn how to calculate and optimize ATV for business growth.

CAC Payback Period

Understand the CAC Payback Period, its impact on SaaS growth, and strategies to optimize it for better financial planning and customer retention.

Call Abandonment Rate

Understand call abandonment rate, its impact on customer service, and strategies to reduce it for improved satisfaction and business success.

Cash Runway

Understand cash runway, its role in business sustainability, and strategies to extend it for better financial planning and success.

Completion Rate

Understand completion rate, its calculation, and significance in education, business, and projects. Learn strategies to improve and measure completion rates effectively.

Conversion Cost

Understand conversion cost, its components, and its impact on pricing, efficiency, and financial reporting in manufacturing.

Cost Per Acquisition

Understand Cost Per Acquisition (CPA) and its role in optimizing marketing strategies. Learn how to calculate CPA and use it to enhance campaign efficiency.

Cost Per Conversion

Understand Cost Per Conversion, its calculation, and its role in optimizing marketing budgets and measuring campaign success.

Cost Per Hire

Understand cost per hire, its components, and calculation to enhance recruitment efficiency and strategic decision-making.

Cost Per Impression

Understand Cost Per Impression (CPI) and its role in digital advertising. Learn how CPI impacts budget allocation, audience reach, and ROI optimization.

Cost Per Install

Understand Cost Per Install (CPI) and its role in app marketing. Learn how CPI impacts strategies, budget, and how to optimize it for success.

Cost Per Result

Understand Cost Per Result and its role in optimizing ad campaigns. Learn how to calculate CPR, improve targeting, and enhance cost efficiency.

Cost Per View

Understand Cost Per View (CPV) in digital marketing, its calculation, and benefits over CPC and CPM. Optimize your video ad campaigns with CPV insights.

Email Engagement

Understand email engagement, its key metrics, and its role in marketing strategies. Learn how to measure and enhance engagement effectively.

Facebook CPA

Understand Facebook CPA and its role in optimizing ad spend. Learn strategies to enhance ROI and efficiency through targeted campaigns.

Key Risk Indicator

Understand Key Risk Indicator (KRIs) and its role in risk management. Learn how KRIs provide early warnings and enhance proactive risk strategies.

Length of Service

Explore the importance of length of service in the workplace, its benefits for job security, loyalty, and how recognition enhances company culture.

LinkedIn Impressions

Understand LinkedIn impressions and their role in boosting your content's reach and engagement. Learn strategies to optimize and measure your LinkedIn success.

MQL to SQL Conversion Rate

Understand the MQL to SQL conversion rate's role in aligning marketing and sales, boosting growth, and improving lead strategies.

Press Clippings

Understand press clippings and their role in tracking media visibility, assessing PR strategies, and enhancing brand recognition in today's media landscape.

Retention Ratio

Understand the retention ratio's role in financial health and strategic decisions. Learn calculation methods, compare metrics, and explore improvement strategies.

ROAS Calculation

Understand ROAS calculation to optimize ad spend and boost profitability. Learn its role in strategic planning and decision-making for marketing success.

Sales Qualified Leads

Understand sales qualified leads and their role in boosting sales efficiency and business growth. Learn how to identify and manage SQLs effectively.

Time to Fill

Understand 'Time to Fill' and its impact on recruitment efficiency, cost, and candidate experience. Learn strategies to optimize this key metric.

Total Sales

Understand total sales, its calculation, and its impact on business strategy. Learn how it serves as a key financial health indicator and aids in decision-making.

Traffic Sources

Understand traffic sources to boost digital marketing success. Learn about organic, direct, referral, and paid traffic, and optimize your strategies.

User Acquisition

Understand user acquisition's role in business growth and explore strategies to attract and retain users effectively. Learn key metrics and optimization techniques.

User Engagement

User engagement is key to retention, loyalty, and revenue in 2025. Learn how meaningful interactions drive growth and set your business apart.

User Retention

Explore the significance of user retention, its impact on business, and strategies to enhance it. Learn about churn, key metrics, and future trends.

Video Completion Rate

Understand Video Completion Rate and its impact on marketing success. Learn strategies to boost engagement and optimize your content for better results.

Viral Coefficient

Understand the Viral Coefficient's role in business growth, marketing strategies, and how it drives user acquisition and engagement for competitive advantage.

Yield Ratio

Understand the yield ratio's role in recruitment efficiency and candidate quality. Learn calculation methods, benefits, and future trends in yield ratio analysis.